This fall, member-owners, Board members, Community Relations Committee members, and Site Committee members got together to create a campaign to educate and inform the mayor and members of the Cedar Falls City Council on the benefits of our Co-op. The Don’t Wait, Cooperate Campaign enumerates the health, economic, and community-building benefits. Our goal is to gather city government support for our Rooted Carrot Co-op Market.
We had one-on-one meetings with the Mayor and each of the City Council members. We had a chance to tell our story and found the conversations to be very positive. We provided them with specific information through our new flyer that enumerates our over 1200 members, the economic value of buying locally, and the healthful benefits of organic local foods. We reminded them that several outside consultants have recommended that the city should have a grocery store near the downtown area, “like a co-op market”.
In December, the Cedar Falls City Council and city staff had their regular yearly goal setting sessions to plan on projects for 2025. Discussions at those meetings included helping Rooted Carrot Co-op Market find a location, and supporting our efforts to that end. Afterwards, Mayor Danny Laudick informed us; “At goal setting, most everyone was supportive of working with you guys to find a location.” This is an important step forward that lays foundations for cooperation with the city to find a location for the Co-op.
David Schachterle
Rooted Carrot Board member
Community Relations Committee