Rooted Carrot Cooperative Market

We are working to establish a full-service food co-op grocery, approximately 8,000 square feet in or near downtown Cedar Falls, focusing on local, healthy and organic food.




The Rooted Carrot Cooperative Market is a community-owned grocery store that seeks to enhance the health and well-being of the greater Cedar Valley.




In pursuit of achieving our mission, we are guided by the following values:

  • Local Commitment – We strengthen our community’s economy and quality of life by investing in local producers, area businesses, civic engagement, and our employees.
  • Inclusivity – We champion diversity by upholding a culture of acceptance and belonging where all people are valued and welcomed.
  • Education – We encourage informed choices by educating ourselves and our community on issues of food, wellness, the environment, and human rights.
  • Sustainability – We cultivate a healthy community and world by choosing sustainable products and practices built on long-term outcomes.