We’ve changed our name!

The Cedar Falls Food Co-op is now the Rooted Carrot Co-op Market.

After gathering a lot of information and ideas from members and industry professionals, we chose this name because we believe it reflects the Co-op’s values. It stresses inclusivity, local commitment, and regional community over geographic boundaries, while still maintaining continuity with our existing brand.

The Rooted Carrot Co-op Market:

  •  Is rooted in community – members have volunteered over 10,000 hours in this effort in the past 3 years!
  • Will strengthen our community by connecting local growers and producers to consumers much more closely than is typical of most grocery stores
  •  Will strengthen our community by keeping more food dollars in the local economy
  •  Will be an attractive community asset to encourage more young people to put down roots here

A carrot still rooted in the ground is not static; rather it is changing, alive, and ready to nourish and support.

 Similarly, the co-op – both in its current stage and when the physical store is established – hopes to add to, reflect, create, and nourish this community.

The site search is ON!

For details on what we are looking for in a site, as well as many other questions about the Rooted Carrot Co-op Market, please visit our FAQ page.

Together We Will Make it Happen!

The Rooted Carrot Co-op is a start-up food cooperative grocery store being created by the community for the community with the guidance of organizations such as Food Co-op Initiative and CDS Consulting Co-op. If you want a co-op in your community, your involvement is the solid foundation. Investing as a member-owner is crucial in supporting our efforts to open our doors, so please become a member today! Investing as a member-owner is crucial in supporting our efforts to open our doors, so please become a member today!

If you would like to be one of the first to know about where, when, what, why & how we’re doing, click the button. You will begin receiving our monthly e-newsletter!