We are thrilled to have our site – and WHAT a site it is! Rooted Carrot Co-op Market will be an anchor to historic downtown Cedar Falls, a highly sought after and bustling area and one that was at the very top of our list. The question was always – how, not why. The location of the store is the single biggest investment any food co-op ever makes, and while we are part way there – we need you to help take us all to the finish line! First though, why is this location and project so great?